It's 2019 and Dentists want to know how to attract new dental patients through digital marketing. We share 7 modern dental marketing ideas for dentists that will grab the attention of new dental patients.
If you are looking to get new dental patients into your office, it's time to get in front of a larger audience. Dental marketing has been around for a long time now, so how do you separate your dental marketing strategy from the competition? Attract new patients with these dental marketing ideas.
1. Content is King
If you’re ready to improve your dental marketing and get more patients into your practice, putting out consistent content is very important. Social media marketing sites like Facebook, Instagram, LinkedIn, Twitter, and even blogging on your website allow your dental practice to provide valuable and insightful content to current and prospective patients. The content creation process is very similar to a dentist working on a patient. It's a very specialized process that takes the right individual with years of training to garner positive results.
As a respected dental provider, you have a wealth of knowledge to share. Attract more patients by blogging about interesting dental health topics. Creating unique content will improve your search results, while also positioning you as a dental industry expert. Write new blog posts regularly to improve your dental marketing, drive traffic, and showcase your expertise.
This is one of the most effective dental marketing ideas because it greatly expands your organic reach. It can also be helpful for reputation management purposes, which is crucial when working to attract new dental patients.
2. New! Facebook Calendar
Did you know your dental practice patient marketing could be seamlessly integrated through the new Facebook calendar? Running Facebook Ads for your dental practice and giving prospective clients the ability to seamless book an appointment without leaving your Facebook page is a huge advantage. This is an untapped market in not only dental marketing, but healthcare marketing in general, the best part is with the right technology you can integrate this into your everyday patient calendar.
You've built the trust through providing valuable content marketing for your dental practice now all you that's left is a click of the button to schedule your first session or better yet, a repeat session.
3.Enhance Patient Care with Virtual Reality
75% of patients experience dental fear but less than 1% of dentists use virtual reality to help create a positive experience for their patience. Let's not forget 15% of dental patients are so anxious they avoid dental care completely. There is an untapped market in dental care for patients with these anxiety dilemmas. Be the dentist who takes a leap of faith to help others and you will have customers for a lifetime. Whether you decide to buy an oculus or invest in your own technology you will be a pioneer in the dental industry.
4. Invest in Paid Advertising
If you want to enhance your dental marketing strategies and attract new patients, you have to get in front of them. Did you know 77% of Americans use the Internet each day, according to a 2018 Pew study, making online advertising an effective way to connect?
Robust social media ad campaigns can alert local patients to the specific dental services offered by your practice. Your ads will appear at the top of search results, allowing prospective patients to find you with minimal effort. The key is finding the right patients for your practice, converting them, and building a meaningful relationship where you both see the value of working with one another.
If there is something millennials hate as much as having to pay for wifi, it’s talking to medical professionals on the phone. Zocdoc is a mobile app that helps patients find doctors based on specialty, insurance, location, and availability; it’s almost like booking a doctor’s appointment on Open Table. It is now in most major cities—and some smaller ones too! This is perfect for any dentist looking to for more patients while boosting their SEO.
Execute your inbound strategy. Prove your ROI.
Attract more targeted traffic to your pages.
Create more of the content your ideal prospects crave, and then make it impossible for them to miss it.
Design your responsive website without any coding. Speed up web design even further by choosing from thousands of customizable templates and modules that are proven to convert. Of course, if you’re technical, you can code custom websites or modify templates with ease.
Then give your prospects a reason to visit. With HubSpot’s content strategy tool, you can attract more visitors by creating content around key topics your customers are searching for.
Get your content seen with as-you-type SEO advice that helps you rank. Then use ads to drive more awareness, and share your content across social networks to reach the right people at the right time across all channels.
7. Re-Targeting Ads
Re-marketing is frequently described as “easy money.” Its a key part of any dental marketing strategy as you can re-target anyone who has visited your website, or practice, by serving specific ads focused on re-capturing those potential customers. At your dental practice, if you collect email addresses, you can leverage these through Customer Match on Google Ads and Facebook! I recommend implementing HubSpot and installing their tracking code to automate the entire process. You can collect leads, set sequenced follow up emails, book appointments, run your blog, website, landing pages, lead forms, etc.
SnapChat is a great platform, and I find it to be one of my best dental marketing ideas, humblebrag.Each dental practice can create their own SnapChat account
Once you do this you can offer a scannable code to anyone who visits your office or goes to your website. When they scan this, you automatically become friends. Dental patients see your my stories, can swipe up on special offers, and share there experience with there friends at your office - it' perfect for referrals. Oh did I mention you can draw a fence around any area in the world and place ads. That means you can offer special deals in any zip code surrounding any building, office, stadium, etc. you desire. If there is a gap in dental marketing it's definitely within the SnapChat platform.
9. Target Your Ideal Customer with Google Ads
When a person searches Google for a dentist it's usually to make a spontaneous decision to visit that practice. They want to find the best office, the one that makes them the most comfortable. 80% of traffic goes to the top 5 results on the first page of Google.If you are consistently running ads and have an excellent interface at your dental office for patients to book appointments you will be winning a lot of business.
One way to make sure your ads reach the right audience is to target by income. That way, you can set up different ads to target different segments of your audience. For example, you could target routine cleanings to lower income levels, while delivering ads for elective or cosmetic procedures like teeth whitening to those with higher incomes. To set up the ad with the correct targeting, log in to your Google Ads manager and create your ad as usual. In your campaign, click “Settings” and select the “Locations” tab. Then, click “Advanced Search” and “Location Groups.” From the location group type dropdown menu, select “Location by Demographics.”
The possibilities for your dental patient marketing are unlimited. However, as with any business, there is no easy way to get to the top or run a semi-successful company. Business is always evolving into the next thing. In 25 years Facebook will be obsolete. There will be another platform/technology that puts Zuckerberg.....on the board of directors. However, the marketing real estate on platforms such as Facebook, Instagram, Twitter, and Snapchat is insanely inexpensive and is the biggest opportunity in the market for dentists marketing to their patients. Integrate this with a consistent blog, funnel traffic to your website, track, re-target, automate, follow-up, and book. Imagine buying a billboard with no way to track the results. People are still paying thousands and thousands of dollars for limited marketing with limited technology. Go modern or go home.
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